When choosing eCommerce software for your business, it is important to remember that the software will have a major impact on how your business will operate. For example, choosing software that has limited functionality will not only affect how your store will look like but even the experience your customers will have at the store. On the other hand, choosing highly flexible and scalable software will help your business expand and explore innovations to reach new market and customers. It is also important to note that different platforms offer different features and thus, you must be careful for you to choose the best eCommerce software for your store.
You should begin your selection by considering the must-have features and then expand features that would add value to your store. Some of the must-have features that you should give much attention to include a considerable number of site templates, an easy-to-use website builder, customer support, scalable, social media integrations, point of sale, support a wide range of payment gateways, and support for third-party plugins and software. That said, the top three eCommerce software that you should consider using include Shopify, Magento, and WooCommerce.
Shopify review: The best eCommerce software for startups
Shopify is highly popular with small and medium businesses looking to set up their online store. The platform is easy to use and does not require any technical or coding skills to get started. Shopify is also highly scalable, which means that you will only need to upgrade your account to enjoy more features and resources as your business grows. Another reason why Shopify is popular with startups is the affordable plans. For only $29 a month, you can launch an online store or even start selling on Facebook at a cost of only $9 a month.
The $29 online store plan comes with everything that you may need to launch your online store including a custom domain, unlimited products, customer support, and Shopify payment. To launch your store, you only need to add products, upload images, customize the look of your store and set up your domain. In addition to helping you create a professional looking online store with a few steps, Shopify also offers helpful features that include the ability to sell on social media, an online shopping cart, marketing tools, analytics and reports and mobile access. To learn more and register your account with the number one eCommerce software for startups, you should click here.
Magento Review: The best eCommerce software for enterprises
For enterprises and fast-growing online businesses, choosing Magento over other platforms gives the business ability to scale as the business needs grow, flexibility and complete customization. The software is free to install and use and thus unless you decide to include paid plugins and extensions, you will not be paying anything to use the software. Nevertheless, for a business that would be looking for more than the basic needs, Magento offers a paid enterprise level functionality that gives businesses access to the customized solutions, open architecture and server implementation.
In addition to helping you launch and manage your online store, Magento also gives more attention to growth and scalability with a host of features that aim to boost sales, traffic and customer engagement. Some of the features that you will find useful include the shopping cart, website builder, order management, customer service, search engine optimization, analytics and reporting, multiple websites and marketing among other features. To learn more about how you can create an online store cheaply with Magento, you should click here.
WooCommerce Review: The best WordPress eCommerce software
For businesses that require a cart plugin for WordPress websites and blogs, WooCommerce offers everything a WordPress based store requires to launch and run. The beauty about WooCommerce is that you do not have to create a new website as the platform allows you to create an online storefront on an already existing website. In addition to offering a storefront, WooCommerce also offers advanced features that include payment processing, marketing, back-end operations, and inventory management tools to help you automatically populate each customer. To find out whether WooCommerce is perfect for your store, you should click here.
Whether you prefer Shopify, Magento or WooCommerce, the goal should be to provide your customers with a seamless experience that lets them easily find and order from your store at the lowest possible cost.