Characteristics Of Good Product Reviews And How To Write One

Many customers read reviews before purchasing products, especially if they will be spending a lot of money on the item. That’s why it’s important to not only write a product review but write one that is helpful to your reader. They need to understand if the product will be useful to them, its quality, and other alternatives that they could purchase in its place. He’s how some of the best reviews look like.

The Writer Understands the Product

Writers of some of the best reviews only write about products that they are familiar with. There are different ways to access a product before reviewing it. You can ask the manufacturer or distributor of the product to give you a free sample. If that’s not possible, sign up as an affiliate and purchase the product. This way, you’ll buy the product for at least 50% its retail price, depending on your commission. Some retail affiliate programs, however, do not allow agents to buy products through their own link. Read the company’s terms and conditions to understand what they require from you before making a purchase.

The Product Reviews Are Honest

Not all product reviews need to be positive. If the product doesn’t work as it should or is made of cheap material, simply say so. If you are tempted to brush over negative aspects, fight the urge to do so. Talk about the positive as well as the negative characteristics of the product or service. This will help the buyer make an informed purchasing decision and increase your credibility as a writer. Your reviews will certainly qualify as one of the best.

Provide Necessary Information

A good review should contain all information that a potential buyer would look for. This includes the features of the products such as the color, and size among other characteristics. The review needs to cover practical aspects such as its price, where the customer can purchase it, the warranty and how long the shipping process takes. Also, include information on what kind of customer would benefit from using the product. All this information will help the customer make a decision whether to buy the product or not.

Cover Advantages and Drawbacks of the Product

Make sure you include a list of advantages and disadvantages. The positives of the product are quite straight forward as the manufacturers and distributors make them obvious in adverts, the box or manual. Uncovering the cons, on the other hand, might be slightly difficult. It helps to know that no product or service provider is perfect. As a reviewer, try as far as possible, to uncover things that the seller might not want to divulge. That being said, don’t list cons that aren’t there. If you don’t find any, simply say so; that’s what some of the best reviewers do.

What Are Other Reviewers Saying About The Product?

Many customers review products on websites of online stores like Amazon. Reading some of these opinions could confirm what you already know and help you notice other things that you hadn’t really paid attention to. When reading the reviews, pay attention to conversation trends. Are most reviews positive, neutral or negative? If other people’s opinions of the product differ sharply from your own, you need to try the product a second time. You can also quote the opinions of people on the site.

The Target Audience Is Key

The best reviews are directed at specific people. It is important to understand the profile of your reader to be able to write a review that they like. You will be able to use language that is familiar to them and review products that they would be interested in. For example, if you are reviewing a product for a website that’s frequented by foodies, you could write reviews of gadgets used in food preparation or other things that make cooking easier.


Always remember to share your personal opinion. That’s why you are writing the review in the first place. Let your readers know if the product is worth purchasing or if they could find better alternatives elsewhere. In the interest of transparency, reveal any relationship that you might have with manufacturers, distributors or sellers of the product. According to, other things worth divulging include whether you were given a free sample to review or if you received payment for writing the piece. This information will allow your readers to make an informed decision.